Woolworths has announced an increase in the price of its homebrand milk to $1.30/l for its two litre and three litre range, while one litre will cost $1.35/l. Woolies last lifted prices in July 2019 to $2.39/l for two litres and $3.59 for three litres. A spokesperson said Woolworths has paid its farmer suppliers more for milk in recent years and accepted millions of dollars in wholesale cost increases while maintaining the same retail price on its Woolworths brand milk.